Story

two brothers

Joseph and Jacob

They was born from a simple yet rare story. That of two brothers, united by the same profession, the same high standards, and the same artistic vision.

We’ve been working in the optical industry for years. Through every pair of glasses we’ve fitted and every customer we’ve advised, we’ve learned one essential lesson: glasses aren’t just a corrective tool. They transform your attitude, your confidence, and your identity.

Over time, a sense of frustration set in.
We kept seeing the same collections, the same inspirations, and the same compromises between style, quality, and personality. On one hand, luxury brands that were often out of reach. On the other, soulless products designed to follow fleeting trends. So we decided to create what we couldn’t find ourselves.

Our identity

Joseph & Jacob is the perfect blend of our experience as opticians and our passion for design, fashion, and beautiful pieces. A brand conceived by eye care professionals, but above all by two brothers who grew up sharing the same values: attention to detail, elegance, and authenticity. The brand name reflects this family history. Two first names. Two personalities. One shared vision.

Our Style

Each model is designed to be a statement piece: bold lines, confident silhouettes, and eye-catching colors that never compromise on elegance. We want to create eyewear that stands out, but above all, that can be worn with confidence.
Our inspiration comes as much from vintage icons as from contemporary culture, architecture, music, and street style. We love frames that tell a story even before we speak.

But beyond style, our craft remains at the heart of everything we do.

Not just glasses. A signature.

As opticians, we know that a beautiful pair of glasses isn’t enough. Comfort, balance, high-quality materials, and precision craftsmanship are essential. Every detail matters, because a frame should be as comfortable to wear as it is to look at.
Joseph & Jacob was founded with a clear ambition: to create an independent, bold, and high-end brand capable of offering everyone a frame that expresses their personality.

Vision and Values

At Joseph & Jacob, our vision is to reinvent eyewear as a true expression of personal style. We aim to create high-end frames that blend identity, elegance, and character, while remaining true to the standards of the optical profession. Our goal is to offer eyewear that reflects personality, attitude, and confidence.

Authenticity

A brand born from the real-life experience of two optician brothers.

Requirement

A focus on comfort, quality, and craftsmanship.

Style

Frames designed to be bold and timeless.

Creative innovation

Combine vintage inspiration with a contemporary approach to design.

Positioning

Joseph & Jacob caters to a modern, discerning, and style-conscious clientele seeking eyewear that goes beyond mere vision correction. The brand specifically targets people who view their eyewear as a true aesthetic statement and a key element of their identity.

Positioned in the accessible luxury segment, Joseph & Jacob offers frames with bold designs inspired by vintage styles, fashion, and contemporary culture.

What sets the brand apart

01. A strong and recognizable identity.

02. Collections created by two brothers who are opticians.

03. A balance between bold design, comfort, and quality.

04. A keen eye for detail, proportions, and color

05. Technical expertise with a fashion-forward vision.